Amazon Influencers: EVERYTHING You Need To Know [INFOGRAPHIC]
Amazon Influencers: Everything You Need To Know [INFOGRAPHIC & Amazon Influencer GUIDE]
- What are Amazon Influencers? Amazon Influencers are Bloggers, YouTubers & Social Media Influencers who refer sales to Amazon and earn a commission as an Amazon Affiliate by being part of the Amazon Associates Program.?
- What is the best type of Amazon Influencer for Amazon Influencer Marketing campaigns?? Blog, YouTube and Twitch Amazon Influencers are the best at driving sales to Amazon.? Amazon Live Influencers are effective at converting customers once on Amazon.
- ?You will get everything you need to know to 1) Significantly increase sales on Amazon with Amazon Influencers through Amazon Influencer Marketing 2) Identify What Kind of Amazon Influencer is right for your brand 3) What are the benefits of Amazon Influencers 4) Learn what is an Amazon Influencer 5) Find out what Amazon Influencers cost 6) How to find and recruit Amazon Influencers 7) How to work with Amazon Influencers & more.
Whether you’re a Seller Central Seller, Vendor Central Seller, or Amazon B2B, you know that building an email list, traffic to your website and a following on social media is not only time consuming but incredibly difficult.
Plus, selling on Amazon isn’t nearly as simple as it used to be.
Picking the right keywords, having great images and a ton of positive reviews just isn’t enough on Amazon anymore.
As a top-rated Amazon Consultant I can personally speak to the fact that there’s just too many brands, retailers & suppliers selling on Amazon all competing for the same screen real estate.
Those of you feeling the ad impression crunch, you know what I mean.
What’s more, Amazon tools that help you get found and sell are so easy to use and cost-effective now that ANYONE can use them, from single-person private label brands up to the Procter and Gambles of it all.
Now, the only way to get ahead is good ol’ fashion building a buzz off of Amazon and getting referrals.
Amazon Influencers are by far the most important strategy I focus on with my Amazon Consulting clients.
It’s a time tested tactic that has worked since at least 1760 since Robert Wedgewood of Wedgewood China started using endorsements from the Royal Family to boost their pottery sales AND Amazon rewards you for doing it.
Remember building an email list, website traffic and a social media following?
Well, lucky for you, there are folks that have already done this for you.
Instead of pushing the boulder uphill trying to build your own audience, you can get access to folks who already have engaged audiences of your customers and it’s easy.
Amazon Influencer Marketing with Amazon Influencers.
If you’re just hearing about Amazon Influencers now, you’re late to the party.? Very late, over 20 years late actually.? They’ve been around since 1996.
But that’s okay because you’re about to know: what Are Amazon Influencers, what is a good Amazon Influencer for my brand, how to find Amazon Influencers, what Amazon Influencers cost and much more in order to increase sales on Amazon, Reduce ACoS on Amazon, get a Good Amazon Sales Rank and show up ahead of competitors with Amazon SEO.
By the way, this is directly applicable to you whether you are selling via Amazon FBA, Amazon FBA Small and Light, Seller Fulfilled Prime, Amazon Vendor or Merchant Fulfillment.
Here’s Why:
For every dollar you spend on Influencer Marketing, statistics show that you’ll average a $23 ROI. Most ROI shoots for a 5:1 ratio, so you can see just how wild these statistics really are.? – Neil Patel
How Does Amazon Influencer Marketing Work?
What Is The Amazon Influencer Program?
What’s The Difference Between Amazon Influencers and Amazon Affiliates?
Example Amazon Influencer Shop / Example Amazon Influencer Page
Why Amazon Influencers Are Effective At Driving Sales
What Are The Types of Amazon Influencers?
What Is The Best Type of Amazon Influencer?
What Are the Benefits of Amazon Influencers?
How Much Commission Do Amazon Influencers Earn Per Sale?
What Do Amazon Influencers Cost?
How To Get Started With Amazon Influencers?
How To Find Amazon Influencers?
What Should Brands Ask For From Amazon Influencers?
Amazon Influencer Outreach Templates
What Are Amazon Influencers?
Brands of all shapes and sizes that thrive on Amazon have one thing in common.
They are able to send customers from off of Amazon onto Amazon for their products specifically.
They do this by getting their products in the hands of Amazon Influencers who promote them to their target audiences.
Amazon Influencers are Bloggers, YouTubers & Social Media Influencers who refer sales to Amazon and earn a commission as an Amazon Affiliate by being part of the Amazon Associates Program.
Amazon Influencers earn income by recommending products to buy on Amazon to their audience on various platforms.
Amazon Influencer Platforms include:
- Blogs
- YouTube
- Twitch
- Amazon Live
- Podcasts
Simply put, an Amazon Influencer is anyone who is part of the Amazon Affiliate Program with an audience.
Amazon Influencer Marketing drives sales ON Amazon through OFF Amazon traffic.
What Do Amazon Influencers Do For My Brand?
Amazon Influencers Add Value To Brands In 2 Ways:
- Drive Sales
- Build Awareness
You need to build awareness otherwise you’re going to find it very difficult to show up before competitors in Amazon Searches and you’re going to pay a heckuva lot more for Amazon advertising until you can get a potential customer to Know, Like & Trust you enough to purchase from you.
So what does an Amazon Influencer do for you?
- They write blog posts about & recommend your product
- They include & recommend you in blog posts they’ve already written
- They make YouTube videos about your product
- They recommend you to their email lists
- They recommend you to their Social Media followings
- They write Medium posts about your product
- They recommend you on Twitch (Amazons #3 referral source)
- They demonstrate, discuss & recommend your products via live stream on Amazon Live
- & much more
Why Is Building My Brand OFF of Amazon So Important To Get Sales ON Amazon?:
Because Amazons’ watching you and have been for a very long time and because building a brand is a general best practice businesses can’t live without.
The smart speaker Alexa that you talk to every day is powered by a service that Amazon has owned since 1999 called Alexa Web that has since been rolled into their entire suite of Amazon products; it is now just called Alexa.
They use this to learn about everything.
Then, they use it to sell you items on Amazon, find web results for you, answer your questions and even sell your marketing insights to make your brand more effective OFF of Amazon.
More importantly for brands, just like Google, Amazon prioritizes brands that build a buzz OFF of Amazon.
Amazon tracks and measures everything going on OFF of Amazon so it can forecast what will sell ON Amazon.
How Your OFF Amazon Presence Impacts Your ON Amazon Presence:
- How visible you are or aren’t in Amazon product search results
- How visible you are or aren’t in Amazon Ads
- How much you pay in Amazon Ads (your Amazon ACoS or for you brick and mortar folks, your ROAS)
- Your Amazon Sales Rank
Has this ever happened to you?
You’ve done a bunch of keyword research and found the best Amazon Keywords and then tried running Amazon PPC ads only to find out you aren’t getting impressions and?no one is even seeing your ads that you’re trying to pay for!
Odds are if you’re selling on Amazon nowadays, this is happening to you right now.
Just because you run Amazon PPC ads, doesn’t mean Amazon will show your ads.
Amazon won’t show your ads if they do not think you’re relevant and will result in a sale for the keywords you are trying to target.
Impressions are not guaranteed.? It’s not just about Price, Keywords and Reviews.
Just like Google &? Facebook, Amazon cares about?relevancy because it wants to show the best ads that will offer the best value, aka: result in a sale.
You’ve likely heard that 50% of your ON Amazon success comes from your OFF Amazon efforts.
Well, you hear that a lot because it’s true.
Don’t Lose The Buy Box
Get Your Simple Guide To Win Back A Lost Buy Box.
Let’s make it even simpler.
You’re likely promoting your brand OFF of Amazon on your blog, email list, social media, YouTube, getting PR, etc.
You’re doing this so to significantly increase the chances that when customers are on Amazon because inevitably that’s where they go when they want to buy things, they will see your brand, click on it and buy.
This is playing to Amazon’s algorithm which heavily favors?CTS (Click To Sale) — which means, are you converting a high number of people that click on your ads or listings in Amazon search results or are they hitting the back button or even worse, exiting Amazon altogether, which in and of itself, Amazon Exit Rate is a metric which harms you severely.
People trust products on Amazon more than they do on 3rd party websites and they already have their credit card information ready to go.
The idea is since they’ve seen you before and are familiar with you, they will take fewer clicks on your ads, etc. to convert into a customer.? You also know that by being familiar with you and liking your brand, that can easily overcome having fewer reviews or a slightly higher price than your competitors and other areas your competitors may be stronger.
Amazon Influencers put this into overdrive because you’re not limited by people in YOUR AUDIENCE, you gain access to THEIR MASSIVE AUDIENCES where tons of your target customers can discover how powerful and amazing your products are.
This significantly speeds up this process.
How Do Amazon Influencers Build Awareness and Drive Sales?
Amazon Influencer Marketing tackles the most critical part of the sales process for you.
Amazon Influencers get customers to Know, Like & Trust you.
Why is that important?
Because those are the ingredients in the recipe of a delicious sale.
Without those, you’ve got a lot of inventory sitting in FBA warehouses racking up FBA fees.? (If it’s during October – January that’s especially painful!)
I will get into more detail for the different types of Amazon Influencers as we get into this, but here it is in a nutshell.
Amazon Influencers Build Awareness and Drive Sales Through Amazon Influencer Marketing Like This:
- A potential customer sees you mentioned by someone they Know, Like & Trust (this could be a: Blog Post, YouTube video, Medium Post, Twitch Stream, Social Media Post, Pinterest Pin, etc.)
- A potential customer may check you out on Amazon or may not and they will likely NOT BUY.? But that’s okay, they are now AWARE of you.? You have just checked off the Know box.
- Next time the customer sees one of your ads on Amazon, you show organically in Amazon search results or someone else they Know, Like & Trust talking about you OFF of Amazon they will likely check you out in detail, allowing you to get them to?Like you and Trust you.? Maybe they will check out your reviews ON Amazon (Make sure you get Amazon reviews and use the Amazon Request A Review Button for when this happens!) or even more likely, go onto Google and type in YOUR PRODUCT NAME reviews and see what passionate enthusiast bloggers, media outlets, and media publications think about you.
- After this, it’s time for them to BUY because they Trust you and trust that you will solve their problem, make their life easier, whatever it is that you offer.? They will do this by clicking on one of your Amazon ads, clicking on your listing in Amazon product search results, or clicking on the link of one of those bloggers, YouTubers, etc.
What Is The Process For Amazon Influencers?
- An Amazon Influencer has already signed up for the Amazon Affiliate Program.
- The Amazon Influencer will go on Amazon, go to your product and grab their special link.
- That special link tells Amazon that Amazon Influencer in particular should get credit and earn a commission for any sales they send Amazons way.
- The commission paid to the Amazon Influencer comes FROM AMAZON and NOT FROM YOUR BRAND.
- In other words, Amazon doesn’t deduct this commission from your Seller Central or Vendor Central account, they pay it.
- You likely already have affiliates linking to your products right now and you don’t even know it.
Does My Brand Need To Sign Up For Anything?
- Nope.? By being an Amazon Seller Central Seller or Amazon Vendor Central Seller you are good to go.? You don’t have to do anything at all.
Does My Brand Need To Sign The Amazon Influencer Up For Anything?
- No, you don’t need to give the Amazon Influencer any links, any forms, any anything.? They grab the link themselves.
What Does An Amazon Influencer Look Like?
- Ever scroll through Flipboard, Apple News, Google News, your Facebook News Feed, or even Google Search Results and see a Blog, Publication or Media Outlet Site like this?
Thought so, that’s an example of a Publication Amazon Influencer.
They come in all shapes and sizes though.
Example Publication Amazon Influencers:
- Today
- People
- Good Morning America
- Good Housekeeping
- & More
Are all Amazon Influencers and are part of the Amazon Affiliate Program, referring sales every day.
Popular Types of Amazon Influencers:
- Bloggers
- YouTubers
- Twitch Streamers
- Amazon Live Influencers
- Medium Publishers
- Social Media Personality
- & More!
Yep, the passionate enthusiasts that cover every niche imaginable are Amazon Influencers.
Media Outlet Amazon Influencer Examples:
- Buzzfeed
- Bustle
- Refinery29
- Heavy
- Business Insider
- Washingtonian
All Amazon Influencers!
There are Amazon Influencers with audience sizes to fit the resources of brands big and small.
From nano-influencers, to micro-influencers, to influencers, all the way up to powerhouses like Oprah and the Today Show.
They all have platforms referring to Amazon through Amazon Influencer Marketing.
That said, how does Amazon Influencer Marketing work?
How Does Amazon Influencer Marketing Work?
Imagine how powerful it would be if you could run an ad that didn’t disappear after you turn off your ad campaign AND you got an endorsement from the advertising network itself saying the audience should buy your product.
This is how Amazon Influencer Marketing works.
Amazon Influencer Marketing campaigns work for brands & retailers to serve 2 purposes.
- Driving Sales
- Building Awareness
The process is simple.
Here’s how Amazon Influencer Marketing works to drive sales for brands & retailers.
How Amazon Influencer Marketing Works To Drive Sales:
- You seek out popular content from Amazon Influencers that your customers read or watch when they want to buy things that you sell.? (EXAMPLES:? Gift for Runners, Gifts for Coffee Lovers, Mothers Day Gifts,? Best Learning Toys for Toddlers, Top 10 Survival Gear, Highest Rated Makeup on Amazon & more.)
- You follow those blogs or YouTube channels on social media and engage with their content.? Like, share and comment.? This builds a relationship with the Amazon Influencer.
- Then, after you’ve done this for a few days, you reach out to them to ask to be included on the piece of content you found or a new piece of similar content.? You want this because you know this type of content drives sales to Amazon and it’s evergreen.? In other words, unlike a post on social media that can be ignored in a few hours, blogs and YouTube videos are discovered, watched and read year-round.
- Keep the relationship going and ever so often reach out to the Amazon Influencer with a coupon code or deal just for their audience.
Here’s the big idea:?
Put yourself in your customers’ shoes; what types of things do you search for online when you want to buy something?
You look for blog posts and YouTube videos like:
Holidays & Gifts For…
Your product would make a great gift for someone.? Who would it be?? Find the recommendations driving sales.
Search Examples:?
- Gift for Runners
- Gifts for Coffee Lovers
- Mothers Day Gifts
Best, Top & Highest Rated On Amazon Lists
Your customers want to know what the best or top product is that will solve their problem or make their life easier.
Search Examples:?
- Best Learning Toys for Toddlers
- Top 10 Survival Gear
- Highest Rated Makeup on Amazon
Guides, Checklists & How To’s
Products recommended on guides, how to’s & checklists sell well because they immediately gain the trust of the consumer.
Search Examples:?
- Archery Beginners Guide
- Camping Checklist
- How To Set Up A Tent
Hacks, Tips and Tricks
People love quicker & easier.? Products that show up on these lists sell very well because people feel like they “win”.
Search Examples:?
- Camping Tips and Tricks
- Cleaning Hacks
- Hiking Tips and Tricks
Discover Competitor Sales Sources
Find the content driving sales to the top ranking & selling products in your niche so they can drive sales to you instead.
Search Examples:?
- Lifestraw Review
- Hydro Cell On Amazon
- Blavor Solar Chargers
Buying Guides & Gift Guides
Shopping guides drive sales in droves because they make the decision making process quicker & easier.
Search Examples:?
- Camping Gear Buying Guide
- Hiking Gift Guide
- Holiday Gift Guide
What about building awareness?
Here’s how Amazon Influencer Marketing works to build awareness?for brands & retailers.
How Amazon Influencer Marketing Works To Build Awareness:
- You seek out popular Amazon Influencers on the social media networks that matter most to your target customers.? (Facebook, Instagram, Twitter, Pinterest, TikTok & more)
- You follow them on their social media and engage with their content.? Like, share and comment.? This builds a relationship with them.
- Then, after you’ve done this for a few days, you would reach out to them to ask for them to include you in their posts.? This makes their audience aware of the problem your products solve or the desire they fulfill.? The customer may not be actively looking to buy something at this point in time like they were in the example above, but the next time they are, they will be familiar with you and therefore more likely to buy.
- Keep the relationship going and ever so often reach out to them with a coupon code or deal just for their audience.
As you can imagine, you’re not going to want to reach out to Amazon Influencers and simply say:? “Please promote me.”
You will need to give them the tools they need to promote you effectively.
Here’s what you’ll need:
Brand Influencer Kit:
- To promote you the way you deserve your Amazon Influencers are going to be making content on YouTube, Blogs, Social Media & more.
- That means they’re going to need to know what to say, your logo, images, videos of your products & more.
- You will provide a Dropbox or Google Drive folder with:
- A Branded PDF of Selling & Talking Points
- Logos (High-Resolution PNG’s Compressed For Web)
- Certifications, Awards,? or other useful Trust Badges
- Videos (Explainer Videos, Video Sales Letters, Commercials, Testimonials or other)
- Images (Lifestyle Photos & Product Photos)
- A Branded PDF containing notable Testimonials & Endorsements
- Everything your Influencer will need to sell your product.
- You will provide a Dropbox or Google Drive folder with:
Speaking of social media, how does Amazon cater specifically to social media influencers?
They do this through the Amazon Influencer Program.
Here’s how it works…
What Is The Amazon Influencer Program?
Amazon Influencer Marketing and “Amazon Influencers” have been around since 1996 as Amazon Affiliates, but in 2017, Amazon created a sub-section of the Amazon Associates Program specifically for Social Media Influencers.
So what is the Amazon Influencer Program?
The Amazon Influencer Program gives Social Media Influencers with qualifying YouTube, Instagram, Twitter, or Facebook accounts a unique storefront on Amazon to recommend products for a commission.
It looks like this:
What is the Amazon Influencer Program Process?
- ?Upon signing up to the Amazon Influencer Program, the Amazon Influencers are enrolled into the world’s largest affiliate program, the Amazon Associates Program
- The Amazon Influencer posts about products they like on YouTube, Instagram, Twitter or Facebook.
- Their audience is then directed to their Amazon Store where the potential customer can then make a purchase.
What Are The Requirements For The Amazon Influencer Program?
What are the Amazon Influencer requirements?
Amazon has not released specifics for the Amazon Influencer Program such as follower counts, engagement levels, etc. nor likely will they, however, there are some straightforward requirements:
Amazon Influencer Program Requirements:
- A large following.? Amazon is looking for large followings across a broad array of niches.
- How much the Amazon Influencer engages with their followers.? Social media isn’t about broadcasting, it’s about being social on social media.
- High standard of content that isn’t riddled with promoted posts, low-quality imagery, copy and video.
- Relevance to Amazon.? There needs to be an apparent and obvious throughline between the type of content you offer, your audience and products that are sold on Amazon.
How Is The Amazon Influencer Program Different From The Amazon Associates Program?
- It isn’t.
- The Amazon Influencer Program is an extension of the Amazon Associates Program
- The Amazon Influencer Program is just a new name and a new feature of what Amazon Affiliates have been since 1996 which allows Amazon Influencers in the program to have a storefront to direct their audience to before making a purchase.
- Traditional Amazon Influencers, or Amazon Affiliates as they are more commonly referred to, generally already have a means of effecting a sale, such as a blog, their website which acts as an Amazon store, links directly to products in their YouTube video description, links directly to products in their Twitch videos, links directly to products in their social media posts, etc.
- Amazon Affiliates are generally more effective at selling products on Amazon specifically as they are seasoned in writing compelling copy and creating appealing imagery that converts customers.
Is Amazons’ Own Amazon Influencer Program A Good Fit For My Brand?
- This form of Amazon Influencer Marketing will help awareness.
- This does not alleviate the quick sales challenge though.
- The solution to this comes in the next section and it has to do with the TYPE of influencer.
- You’re also sacrificing the OFF Amazon traffic coming onto Amazon SPECIFICALLY for you and not a shop filled with MANY other products.
How Do You Sign Up For The Amazon Influencer Program?
- If you have a large YouTube, Instagram, Twitter or Facebook following, click on this link:? Amazon Influencer Program
That’s only the half of it though, you will often see people linking directly to Amazon products and some linking to Amazon Shops.? What’s the difference?
What’s The Difference Between Amazon Influencers and Amazon Affiliates?
What is the difference between Amazon Influencers and Amazon Affiliates???
Nothing.? An Amazon Influencer is anyone who has influence over an audience.
Amazon Affiliates ARE Amazon Influencers.? They have a platform and an audience and influence over their audience that exists on:
- Blogs
- YouTube
- Twitch
- Medium
- Social Media
- & more.
Since 1996 Amazon has been partnering with people that sign up for their Amazon Associates Program and can share a link, somewhere on the internet, that people will see, click on and buy products based on the recommendations made by that Amazon Influencer / Affiliate.
If the term Amazon Influencer was in the pop culture lexicon as it is now back in 1996, they likely would have named their affiliate program (The Amazon Associates Program) the Amazon Influencer Program.
Here is where Amazon makes things official with their own program.
Amazon Influencers who are a part of the official Amazon Influencer Program are those with a qualifying YouTube, Instagram, Twitter or Facebook account.
Once accepted, they can then build an Amazon Shop where they can post links to their Amazon Shop where their audience can buy products that they recommend.
That Amazon Influencer then gets a commission from Amazon for referring the sale.
What does an Amazon Influencer Shop and an example Amazon Influencer look like?
Example Amazon Influencer Shop / Example Amazon Influencer Page
Here is an?example Amazon Influencer shop page:
This example Amazon Influencer Shop Page is from What’s Up Moms.
As you can see, there are lots of products recommended revolving around that particular Amazon Influencers niche.
The Amazon Influencer Shop process looks like this:
Amazon Influencer Shop Example Process:
- The Amazon Influencer first builds an audience on YouTube, Instagram, Twitter or Facebook
- The Amazon Influencer then applies to the Amazon Influencer Program
- The Amazon Influencer logs into their Amazon Influencer section of the Amazon Associates Program
- The Amazon Influencer then builds an Amazon Store and fills it up with products they recommend or from brands they’re working with
- The Amazon Influencer shares a link on YouTube, Instagram, Twitter or Facebook recommending products.
- The audience clicks through to the shop.
- The audience member becomes a customer by buying the product recommended to them.
- The Amazon Influencer then gets a commission from Amazon, not the brand, for what the customer just bought AND anything else they buy within the next 24 hours.
Here is an example Amazon Influencer on YouTube linking to their shop:
This is an Amazon Influencer example from Moriah Robinson on YouTube.
In this video, she’s talking about how to shop successfully on Amazon.
If you’re looking on the world’s 2nd most popular search engine for how to get the best deals on Amazon, this is a great video to watch.
If you take a peek at YouTube video’s description, you will see a link to her Amazon Influencer Shop among other links to her social media and various affiliate links.
But, what does an Amazon Affiliate look like?
Example Amazon Affiliate
Here is an example Amazon Affiliate:
This is an example from Outside and their beginner’s guide to fishing.
In this article, they do a great job helping someone get into the hobby & sport of fishing while recommending some products along the way that will make their fishing experience better.
If you click on the links in this article, you will head on over to Amazon.? This process has been thriving since 1996.
Articles like these do a phenomenal job for brands because they are coming from a place of trust and guidance.? If you are a brand, you want to be on articles like these.
Here is an example Amazon Affiliate on YouTube linking to products they recommend:
This is a great video from TBone’s Tech helping you decide between two cameras from someone who knows what they’re talking about in this department.
If you head into the video description on this one, you will see Amazon links to the product pages themselves and not a shop.
Notice they look the same though?? They’re both YouTube videos helping people solve problems, make things easier, answering questions etc.
The process is slightly different though for the Amazon Affiliate here.
The Amazon Affiliate process looks like this:
Amazon Affiliate Process:
- The Amazon Affiliate first builds or already has an audience on their Blog, Medium, Pinterest, Twitch, YouTube, Instagram, Twitter or Facebook
- The Amazon Affiliate signs up for the Amazon Associates Program.
- They need to drive 3 qualified sales in 90 days.
- The Amazon Affiliate then builds a piece of content on their topic that makes someone’s life easier, answers a question, recommends ideas, etc.
- Or, they live stream on YouTube, Twitch and more, where passionate enthusiasts are that are interested in their subject matter.
- Or, they jump into an existing conversation on Facebook Groups, popular Forums etc.
- The Amazon Affiliate uses their Chrome Extension and heads over to Amazon or logs into their Amazon Associates Program and selects products that they want to recommend.
- The Amazon Affiliate shares a link to a product or products they recommend on their platform of choice.
- One thing to keep in mind about Amazon Affiliates and Amazon Influencers, the reason they have large audience is because they have influence over many platforms.
- For example, they build email lists and social media followings that help them earn significant revenue from their YouTube channel or Blog, etc.
- So, they are sharing their affiliate links from Amazon across many channels.? Not just one.
- One thing to keep in mind about Amazon Affiliates and Amazon Influencers, the reason they have large audience is because they have influence over many platforms.
- The audience clicks through to the product.
- The audience member becomes a customer by buying the product recommended to them.
- The Amazon Affiliate then gets a commission from Amazon, not the brand, for what the customer just bought AND anything else they buy within the next 24 hours.
You can see the power in that, plus it gets even better.
Amazon Influencers / Affiliates (same thing) are recommending products anyways? because affiliate links are one of the ways they make a living and earn revenue including:
- Promotional opportunities
- Endorsements
- Running Ads
- etc.
Most often, brands never even know someone is referring to their product because the Amazon Affiliate / Amazon Influencer goes straight to Amazon to get the link.
They are referring products anyways, smarts brands are stepping in and saying: “If you’re doing this anyway, may as well be mine!”
That’s why you see everyone from nano-influencers with small blogs of passionate enthusiasts all the way up to mega influencers like CNN, Good Housekeeping to even Oprah using affiliate links to Amazon.
Because it’s super easy and it works!
The other reason is that as print media and old media have become more challenging to earn revenue from, they turn to a process proven for over 20 years, being Amazon Affiliates.
Brands all over the world are using tools like Referazon to find Amazon Influencers / Affiliates who recommend products like theirs to partner with to build awareness and drive sales, but it gets even better.
They’re also using the same tool to find Amazon Influencers recommending their competitors so they can partner with that same Amazon Influencer / Affiliate and get them to recommend their brand instead or on another piece of content.
Looking for more examples of Amazon Influencers?? Amazon Influencer Examples has you covered by showing you examples of Blogs, YouTube, Amazon Live, Twitch, Instagram, Twitter, Facebook, Medium, Pinterest & more.
But, why is it that Amazon Influencers, in particular, are so effective?
It’s because of the content they make vs typical social media influencers.
Why Amazon Influencers Are Effective At Driving Sales
Consumers are inherently skeptics.
If they see your ad or read your product description that says you solve problem X quicker and easier, they aren’t sure.
But, if they Google “how to solve problem X” then watch a YouTube video or read a Blog from someone that has Expertise, Authority and Trustworthiness that says you solve problem X quicker and easier, then they buy.
Hearing it first from someone they know, like and trust or someone who is part of their tribe makes all the difference.
Think about it, they are doing the word of mouth AND pre-selling for you.
Imagine this.
You’re starting a new hobby, winter camping.
What’s the first thing you do?
You go on Google or YouTube and search for things like:
- Winter camping beginners guide
- Best winter camping gear
Then, you will watch videos or read articles like this:
Then, you will take this authoritative expert up on their recommendations because you trust them as they show up prominently in YouTube or Google, you regularly watch their content or you just get a good vibe from them.
So, you click on the Amazon links in the video description that he recommended.? Like this:
But that’s only YouTube and part of the story, there are actually lots of different types of Amazon Influencers.
What Are The Types of Amazon Influencers?
Customers can discover you and purchase your products 2 ways:
- Interrupt: When they’re not looking for you and not actively looking to solve their problem.
- Think of opening up Instagram, scrolling through your feed to see what your friends or favorite Instagram personalities have going on and coming across an ingenious way to charge your phone from the sun while you camp.
- You were not on Instagram to look for things to buy, but since you like Survival Gear or Camping, this is pretty cool so next time you’re in the market for one of these, this is the one you’ll look at first.
- Think of opening up Instagram, scrolling through your feed to see what your friends or favorite Instagram personalities have going on and coming across an ingenious way to charge your phone from the sun while you camp.
- Intent:? The customer is ready to solve their problem and actively looking for you or someone to solve their problem.
- Think of going on Google and typing in:? “How to charge my phone while camping” or “Best solar USB charger”.
- You want to buy something and you want to know which one to get, after you’ve done your research, you WILL get one.
- Or you went right to Amazon and now you are ready for your camping trip and need a charger.? So you see an ad from that solar USB charger or maybe they show up in an Amazon product search and because someone you Know, Like & Trust, has made you aware of them, you click on that particular ad or that particular listing in organic Amazon search results.
- Think of going on Google and typing in:? “How to charge my phone while camping” or “Best solar USB charger”.
Therefore, there are 2 types of Amazon Influencers you’ll want to consider for Amazon Influencer Marketing.
Think about?where people go to solve problems, answer questions, fulfill desires or get educated on a topic:
- YouTube
- Medium
- Blogs
- Publications
- Media
Now, think about?where people go to get distracted:
- Twitch
Let’s take a closer look.
Interrupt Amazon Influencers Examples:
These Amazon Influencers create content to make you aware of things that you view when you aren’t necessarily looking to make a purchase.
- Social Media Influencers who make promotional posts about products
- YouTube creators who mention a brand during a video that was made generally about that topic, but not specifically about that brand
- Twitch streamers who mention a product during a stream
Intent Amazon Influencer Examples:
These Amazon Influencers create content to attract people who are ready to purchase something and looking to solve a problem but want to know which one is the best fit.
- Bloggers
- YouTubers
- Media Outlets
- Media Publications
Intent Amazon Influencers create content that:
- Gets clicked on in Google Searches
- Gets clicked on in Flipboard, Apple News, Google News
- Gets clicked on in YouTube Searches
- Gets clicked on in Facebook News Feeds
They even host live streams where they demonstrate, discuss and recommend products to customers on Amazon in real-time.
Enter, Amazon Live Influencers.
Amazon Live Influencers
Have you ever wished that Amazon had live sales reps that explain the value and show off products to customers live “in the store”?
Amazon Live is just that and Amazon Live Influencers are the sales reps.
Amazon Live is Amazons’ live streaming platform for Amazon Live Influencers to host live streams to recommend products.
eCommerce Live Streaming is a $61 billion industry and growing year after year.
If you’re not familiar with Amazon Live, here’s how it works.
How Amazon Live Works:
- Shoppers hear about upcoming or ongoing live streams that their favorite social media influencers are hosting via their social media network of choice, say by an Instagram post, Tweet or YouTube Community post.
- The shopper then heads over to Amazon Live to watch their influencers live stream about that days topic.
- Shoppers can also discover live streams to watch by heading to Amazon Live and selecting a category that interests them to see the Amazon Live Influencers creating live streams.
- On the live stream, the?Amazon Influencer?talks about their favorite products and communicates their value by showing them off in hand or by browsing the Amazon product pages.
- Shoppers learn about the best products to buy and can quickly & easily purchase by clicking the links to the products right under the live stream.
- Shoppers can also chat with one another right on the platform in a convenient chat room that appears right next to the live stream.
This is very powerful because Amazon Live Influencers audiences are customers who are in the buyers’ mindset.
Customers are on Amazon Live because they want to find products to buy to solve a problem or satisfy a desire.
Here is what Amazon Live looks like:
Example Amazon Live Stream:?(My Level 10 Life)
Example Amazon Live Stream Categories:
What Are Amazon Live Influencers?
Amazon Live Influencers are members of the?Amazon Influencer Program, a subsidiary of the?Amazon Associates Program.
Amazon Live Influencers have an audience on one or many platforms such as:
- Blogs
- YouTube
- Twitch
- YouTube
The Amazon Live Influencer will let their audience know on social media that they are hosting a live stream on Amazon Live.
Customers will also discover the live streams from the categories section mentioned earlier.
Here is what an Amazon Live Influencer looks like…
Amazon Live Influencer Example:?(Trisha Hershberger)
How Do Amazon Live Influencers Promote Products?
Amazon Live Influencers promote products like this:
- Demonstrating the products live on camera
- Viewing Amazon Product Listings and discussing the products
Which type of Amazon Influencer Marketing is better for sellers on Amazon?
What Is The Best Type of Amazon Influencer?
The answer to this question is simple.
Anyone can run Amazon.com through fancy SEO software and see where it gets the majority of its traffic and referrals from.
The results may surprise you, as Instagram isn’t even close.
The Best Type of Amazon Influencers:
- Blogs / Media Outlets / Publications
- YouTube
- Twitch
- Amazon Live Influencers
- Medium
In my experience, you want to think about it like this.
- On which platforms is it the easiest to share links and click on links?
- What platforms have the best content that shows up the most prominently when customers are searching for a product, to solve a problem, to answer a question, to get ideas, etc.?
- What platforms have evergreen content, where my product will be featured year-round in perpetuity rather than on a social media post that is gone in a few hours?
The answer to that is:
- Blogs
- YouTube
- Media Outlets
- Publications
- Medium
That being said, as your friendly neighborhood Amazon Consultant I feel obligated to tell you that the biggest challenge I hear from smaller and medium-sized brands is this:
“I’ve had influencers on social media mention me and I didn’t see my sales increase.”
If this sounds like you, I’m sorry but you’ve been doing it wrong.
Think about it this way.
Let’s pretend I sell an Avacado Pitting Tool.
Which of these scenarios seems like it would be more effective at driving Amazon sales?
Scenario 1:
- You’re on Instagram scrolling through your news feed.
- Maybe you eat Avacado’s.
- Maybe you don’t.
- Maybe you know how difficult it is to pit an Avacado and struggle with it often.
- Maybe it’s no big deal to you.
- You see a post from a food Influencer which shows you a picture of an Avacado Pitting Tool and then says to check it out.
- You either don’t care, aren’t in the market at the point in time that you see this, or you do care, but since it’s Instagram, there is no link to click on to check out the product.
Scenario 2:
- You just dropped your Avacado on the floor for the 5th time in a row trying to get the pit out.
- You say to yourself:? “There has to be a better way.”
- You hop on your phone and go straight to Google or YouTube.? (The #1 and #2 search engines in the world.)
- You type in:? “How to pit an Avacado” or “The best way to get the pit out of an Avacado” or “Easiest way to pit an Avacado”
- You click on a video or an article titled:? “This Is How To Easily Pit An Avacado”
- In the video or blog post, you see someone using an Avacado Pitting Tool and they explain how it has changed their life, saves them time and helps them enjoy their Avacados without stressing.
- In the article or description of the video, there is an easy link to click on to get that exact tool right now.
- You click on the link, head to Amazon, buy the tool and 2 days later, you enjoy Avacados more than you ever have in your life.
Obviously Scenario 2 is the winner.
Here’s why:
If I’m selling an Avacado Pitting Tool, Scenario 2 is superior because I’m getting featured on content that shows up in front of potential customers at the exact moment when they are looking to buy something.
This scenario exists for quite literally every niche imaginable.
There is endless content out there that:
- Solves pain points
- Answers Questions
- Fulfills Desires
- Educates
This is the content that does the best job at selling.
What’s more?
This decreases your ACoS, improves your Amazon SEO and will increase sales on Amazon.
Plus, you will be supporting your Amazon Listing Optimization efforts as well.
So if you want a quicker path to Amazon Sales AND Awareness, you want Amazon Influencers who have content driving sales right now on Blogs and YouTube videos.?
Here is another?example of an Amazon Influencer:
That is a seasoned Amazon Affiliate that knows how to sell things.
That article title could have been called “Food Blender Review” but instead…they used a classic pre-sale technique called pre-framing.
By the time you enter the article, you already feel like this product is a game-changer because the title framed it as such.
Before you even read a word, you are in the “frame” of mind that this product is awesome and it’s only $30.
Plus, they wrote a title that Google loves and so do readers.? Very click-worthy.? It is a great, compelling title.
Well done Real Simple, here’s a link!
Do you see the power in that?? That’s massive awareness AND sales all in one.
That’s where you want to be if quicker pathways to sales are what you’re after.
How Much Commission Do Amazon Influencers Earn Per Sale?
This is the commission rate that Amazon Affiliates / Amazon Influencers earn:
Amazon Influencer Commission Rates:
Product Category | Commission |
---|---|
Video games and game consoles | 1% |
Televisions & digital download games: | 2% |
Computers, computer accessories, DVD & Blu-Ray: | 2.5% |
Toys: | 3% |
Amazon Tablets & Kindle devices: | 4% |
Paper Books, Health & Personal Care, Sports, Kitchen, Auto & Baby: | 4.5% |
Digital Music, Video Downloads, Grocery, Handmade, Musical Instruments: | 5% |
Business & Industrial Supplies: | 6% |
Clothes & Accessories, Amazon TV’s, Echo’s & Jewelry:? | 7% |
Furniture, Lawn & Garden, Home Improvement, Prime Pantry & Pet Products: | 8% |
Amazon Fashion Items & Amazon Coins: | 10% |
What Are the Benefits of Amazon Influencers?
The benefits of Amazon Influencers are very straight forward.
Amazon Influencer Benefits:
- Increase visibility in Amazon Product Search Results by helping your Amazon SEO
- Decrease ACoS (Average Cost of Sale)
- Increased Visibility in Amazon Ads (More Impressions)
- Improve Amazon BSR (Best Seller Rank)
- Increase Amazon Reviews
- This one is important as Amazon Influencers have audiences of passionate enthusiasts, who leave more Amazon reviews vs. a general customer because of their passion.
- Improved visibility in Google
- Ever run your brand name through Google Trends?? It can be a very eye-opening experience for brands.
- It’s Google’s tool that shows you how visible your brand is online and how much of a pulse you have.
- By building a buzz around the web and social media, this will help your brand immensely in Google
- Both Amazon AND Google focus on Brand Building
- Ever run your brand name through Google Trends?? It can be a very eye-opening experience for brands.
Building up a buzz about your brand is marketing 101.
If you think about even your own customer journey and how you make purchases, it doesn’t take place all on Amazon.
So why should your marketing efforts?
Plus, you don’t want to be limited by only YOUR audience.
You’ve spent valuable time on Amazon SEO, Amazon A+ Content & more on Amazon.
You desperately need access to large audiences of your target customers.
Amazon Influencers give that to you.
Did I mention Amazon keeps track of this and uses it to forecast what will sell ON Amazon?
What Do Amazon Influencers Cost?
Referral fees have been around since?at least 1760?when Robert Wedgewood of Wedgewood China started using endorsements from the Royal Family to boost their pottery sales.
The tactic has existed this long because it WORKS.
That being said, many Amazon Influencers are comfortable with a free product for them and one to give away because they are getting a commission from Amazon for each sale.? Others may charge a small fee or even a larger fee in addition to the free product.? It depends on the Amazon Influencer.? Paying someone fair market value in for the value that they bring back into your business is simply, fair.
Gaining access to an audience and a recommendation from someone that your target customers already know, like and trust is invaluable. That’s why Amazon Influencer Marketing is so powerful.
Again, Amazon Influencers earn a commission from AMAZON that doesn’t come out of the brands pocket.
That isn’t to say that they won’t ask for a fee for working together and it also isn’t to say that they don’t deserve it, they are essentially mini-celebrities or in some cases, have way more influence over sales than celebrities.
But for brands who don’t own and maintain their affiliate programs off of Amazon, this is a no brainer.
Amazon does all of the work for you, all you need to do is build relationships with the folks with large followings of your target customer.
You will need something in place before you start though.
How To Get Started With Amazon Influencers For Amazon Influencer Marketing
You want to make sure your Amazon Influencer has everything they need to promote you easily and effectively.
You accomplish this with a? Brand Influencer Kit.
What is a Brand Influencer Kit?
- You will provide a Dropbox or Google Drive folder with Talking Points, Logos, Certifications, Awards, Badges, Videos, Lifestyle Photos & Product Photos.? Everything your Amazon Influencer will need to sell your product.
- People buy with emotion and justify those purchases with logic, so make sure your benefits are emotion-driven and demonstrate what the customer can expect to have or feel after using your product.
- You want a mix of product photography (images with white backgrounds) and lifestyle photography (people using your product or showing it used in the real world).? Before & after images work great.
You know your product and you know your customer.
You want to make sure you dictate the narrative and that any partner you work with where you rely on referrals knows exactly what to show and say to sell the product effectively.
Not only that, but you as the brand have the responsibility to provide them what they need to do so.
This is a win-win.
Think about it from the Amazon Influencers point of view.
If you are given everything you need and don’t need to hunt anything down or download crummy low-resolution logos from a company website, then you are more likely to create stellar content that sells rather than something you throw together quickly.
As a brand, you’re removing the friction points to something amazing.
But you also need to find Amazon Influencers to get them.
How to Find Amazon Influencers
Depending on what type of Amazon Influencer you’re after, there are different ways to find them but it’s very straight forward.
Here’s what brands are doing…
If you are interested in working with?intent Amazon Influencers experienced in driving sales on Amazon:
How To Get Amazon Influencers:
- Head to Google and enter in things like “best USB solar charger” or “COMPETITOR’S NAME review” or “best learning toys for toddlers”
- Head over to the blogs/sites that produce that type of content and check out the links to the products.? Are they sending you to Amazon?? If so, that’s where you want to be.
- Follow them on Social Media.
- Engage with them for about a week.
- This piece is IMPORTANT, it gets them familiar with you and they start to?Know, Like & Trust?you.
- DM them or send them an email asking them to partner, offer them a free product and one for a giveaway.
- Repeat this on YouTube.
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What you’re looking for is Amazon Influencers who are talking about competitors, similar products and even similar topics so that you can:
a) Get featured on that piece of content instead of or along with your competitors
b) Have them create new content featuring you
Now, undoubtedly you will find other brands, shopping ads, retailers, blogs that are not Amazon affiliates and more in your search results.
So it takes effort for the gold, but that’s the good news.? That barrier means some other brands on Amazon will not put in the effort that you will, that’s where you win.
Luckily, there is an easier way though.
The Easy Way To Find Amazon Influencers:
Referazon helps brands, retailers & agencies drive sales & save time by quickly finding popular content from experienced amazon influencers to get referrals from & easily manage campaigns.
Referazon does this by finding the content already referring sales to Amazon for your competitors, right now, from bloggers, media outlets and media publications with large social media followings and weeding out folks who are not already part of the Amazon Affiliate Program.
Here’s how it works:
How To Use Referazon To Easily Find Amazon Influencers, Track? & Manage Campaigns:
- You type in a keyword like “best survival gear”
- It returns all of the Amazon Influencers with the most visibility that are ALREADY Amazon Affiliates, experienced at driving sales on Amazon, instantly.
- Right away you everything you need to know if you’d want to work with that Amazon Influencer or not:
- Estimated monthly traffic
- Social Media following sizes
- Referazon Rank (how powerful they are at referring Amazon sales including Amazons own Alexa rank)
- It also gives you their contact info!
- Email addresses
- Links to their Social Media
- You can then start adding great Amazon Influencers to your Outreach Tracker.
- Easily keep track of who you’re working with by keeping Notes on each Amazon Influencer and even Tag them any way you want, such as the niche they’re in, the type of Amazon Influencer they are, etc. Also, effortlessly keep track of how far along you are building a relationship with them.
- Then, managing what each Amazon Influencer is doing for you is as easy as one click.
- Article Inclusion
- YouTube Video
- Product Review
- Discount Code
- Giveaway
- & more
Referazon helps you:
- Find Amazon Influencers
- Tells you what to search for to find even more great Amazon Influencers
- Tells you what to say to recruit them
- Tells you what to ask for from them to bring the most value into your brand and get the most sales
- Easily keep track of it all
If you want to find Amazon Influencers, Referazon has a fully functional free trial, money-back guarantee and they take no commission.
I am one of the founders and it’s been 10+ years in the making focusing on exactly what brands need to thrive on Amazon.
If you’re looking for social media Amazon influencers that promote products on Amazon from their Instagram, Twitter, Twitch, Facebook, etc.:
How To Get Social Media Amazon Influencers:
- Search relevant hashtags and followers of your direct competitors as well as people who have mentioned your direct competitors on Amazon
- View their content, make sure it is on-brand for you and that they link to Amazon
- Follow them and engage with their content for a week or so
- This piece is IMPORTANT, it gets them familiar with you and they start to?Know, Like & Trust?you.
- Direct Message them
- Verify if they are part of the Amazon Associates Program or Amazon Influencer Program
- If not and you still want to work with them, encourage them to sign up
Once you’ve found some great Amazon Influencers, you’re going to want to make sure you know what to ask for to drive sales and bring value into your brand.
What to Ask for From Amazon Influencers
The easiest way to think about what you want from Amazon Influencers is this:
- Inclusion on the types of content that people read or watch right before they’re about to make a purchase.
Here are some examples and why they work:
Inclusion On Existing or Upcoming: Top Lists, Best Lists, Favorite Lists, Idea Lists, Must-Have Lists, Can’t Live Without Lists, Changed My Life Lists, etc.
Simply put, you want your product to show up on “best whatever it is that you sell”? “top whatever it is that you sell” “ideas for whatever problem you solve” type articles because they drive sales and build awareness. If a blogger already has one of these articles on their site, seek inclusion on it or ask for inclusion on an upcoming one.? Affiliate links to your product will be included in the blog article.
Inclusion In Upcoming Videos Covering: Top Lists, Best Lists, Favorite Lists, Idea Lists,?Can’t Live Without Lists, Must-Have Lists, Changed My Life Lists, etc.
If you want sales and awareness, you want your product to show up on “best whatever it is that you sell”? “top whatever it is that you sell” type videos. If a YouTube creator has a video like this coming up, you want to be included in it.? Affiliate links to your product on Amazon will be included in the description of the video.
Benefit Driven Reviews & Unboxings With Catchy Titles Using Your Keywords (Video and/or Blog Article):
What sounds better?? “Your Brand – Garden Tool Review” or “This Ingenious $20 Garden Tool On Amazon Saved Me Immeasurable HOURS”?? Articles & Videos with catchy titles that focus on the main benefit or pain point that you solve get found in search results, clicked on and GET READ.? This means they will show up on all of the popular blog & news aggregating apps like Flipboard, Apple News, Google News, etc.? More importantly?? They do the selling for you and result in sales.? Don’t forget to do your keyword research ahead of time and arm the influencer with the keywords that you are targeting on Amazon.
Promoting Monthly Coupon Code Promotions To Their Social, Email, Blog & Video Audiences
After you’ve built the relationship with the influencer, don’t let it die on the vine, keep things going by rewarding their audience with regular coupon codes.? This will keep your sales velocity going on Amazon which significantly improves your Amazon SEO, decreases your PPC costs and even better?? Customers who use discount codes tend to leave more reviews.
Regular Giveaways To Their Audience
Influencers leverage giveaways regularly to grow their audience.? They promote these on YouTube, their blogs, their social media channels, email lists & more.? This is a perfect way to get in front of their audience of customers interested in your products and even collect their data along the way.
If you’re looking for more examples, here are some of the best Amazon Influencer Marketing Campaigns for driving sales.
So, what do you say to Amazon Influencers?
How do you recruit Amazon Influencers?
Amazon Influencer Outreach Templates
This is what you say to your Amazon Influencer via Email or DM to get them to promote you.
Amazon Influencer Outreach Template 1 – Initial Outreach
Hey (Influencer name),
We’re a global (Industry) brand and we’d love to work together.
We want to work with you specifically because (insert something flattering, an achievement, reference other companies you’ve seen they work with or engagement stat milestones they’ve achieved, – MUST BE UNIQUE TO THEM – ).
We’re Brand Name, a best selling (Industry) brand and we believe that with an endorsement from you, that will take things to the next level.
We’d love to offer you some free (Product) and some to give away as well as feature you to our audience. We’d love to let everyone know that we work with (Influencer name).
Are you up for a quick chat?
Amazon Influencer Outreach Template 2 – Initial Outreach
Hey (Influencer name),
We’re a global (Industry) brand and we’d love to work with you because we noticed you (insert an achievement or noteworthy item here.? Donated to a charity, Gave their time to a non-profit, Worked with another Competitor or Notable Brand, Was featured in a notable Blog or YouTube Channel, Was mentioned by a major Influencer, Collaborated with a major Influencer,? etc.).
That caught our eye and we’ve been following you for some time.
We’re a best selling (Industry) brand and we believe that by working with you, we can really take things to the next level.
Are you up for a quick chat?
Amazon Influencer Outreach Template 3? – Initial Outreach
Hey (Influencer name),
The comments in your recent post about (insert relevant points about a noteworthy post here) really struck me.
The way your audience engages and connects with you is really powerful.? It says a lot about the relatability of your content and your relationship with your audience.
We’re a best selling global jewelry brand and we think by working together with you, it could really take us to the next level.
We’d love to partner.
Are you up for a quick chat?
Amazon Influencer Outreach Template 4? – Follow Up
Hey (Influencer Name),
I was wondering if you’re up for a brand partnership?
Your [article/post/blog/video] about [xyz] really caught my eye.
I have [brand/product] that I think you would be a great fit to partner with.
It has been selling very well on Amazon, but with an influencer like you promoting it, I think it will take things to the next level.
Would you be up for working together?
Even if you are not interested please just let me know. Either way, I’ll continue to enjoy your content!
Amazon Influencer Outreach Template 5? – Follow Up
Hey (Influencer Name),
I am just following up on the note I sent recently. Your recent post about [abc] showed up in my feed today and it reminded me I haven’t heard back from you. I wouldn’t want both of us and your audience to miss out on this great opportunity.
Even if you are not interested please just let me know. Either way, I’ll continue to enjoy your content!
Having great products and not selling is agonizing, but dominating competitors and selling through inventory is intensely gratifying.
If you need help with anything you’ve read here, I’m a top-rated Amazon Consultant?&?eCommerce Consultant with 10+ years of experience.
I can make eCommerce your strength to get you where you want to go quicker & easier.
Click here for a free consultation.
- Amazon Influencers help you:
- Increase Amazon Sales
- Show up ahead of competitors in Amazon product searches
- Increase your Amazon PPC Ad visibility
- Decrease your Amazon Ad ACoS
- Get More Amazon Reviews By Getting Passionate Enthusiast Customers
- Show up more prominently on Google
- Amazon has it’s own Amazon Influencer Program revived from the old Amazon Spark days
- Amazon Influencers are Amazon Affiliates and have been around since 1996
- Amazon is competitive, there are only so many keywords to go around and screens to be shown on with searches and ads
- You need to build a buzz OFF of Amazon and drive OFF Amazon traffic ONTO Amazon, Amazon rewards you for this
- There is a great tool that helps you get Amazon Influencers that are already Amazon Affiliates, experienced in driving Amazon Sales called Referazon
INFOGRAPHIC: How Amazon Influencers Work