Amazon Brand Registry: Everything You Need To Know [INFOGRAPHIC]

 

• What is Amazon Brand Registry?? Amazon Brand Registry is Amazons’ program for trademarked brands selling on Amazon through Amazon Seller Central or Amazon Vendor Central, allowing Amazon Registered Brands to have greater control over and greater protection over their brands on Amazon.

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• Brand registry on Amazon protects an Amazon registered brands intellectual property.? Benefits of Amazon Brand Registry include greater protection & identification of counterfeit sellers, access to powerful selling competitive advantages such as Enhanced Brand Content, Storefronts, placing videos on product listings, the Amazon Early Reviewer Program & much more for Amazon Registered Brands.

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• You will learn everything you need to know to 1) How to register your brand on Amazon.? 2) Significantly increase sales on Amazon through brand registry on Amazon 3) Protect your brand on Amazon through Amazon Brand Registry.

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You’ve worked hard to build your brand.

Now, you don’t want others to cost you sales by hijacking your product listings, tarnishing your brand equity by selling knock-offs and you want the same tools to sell more product & get reviews on Amazon easily as your competitors have.

Being Amazon brand registered remedies this.

You’re going to get a COMPLETE guide that you can use to drive sales by getting access to incredibly powerful selling tools only available to Amazon Brand Registered brands.

You’ll also learn tips & tricks that I use with my Amazon Consulting clients to make it easy.

This is everything you need to know about Amazon Brand Registry for Amazon Seller Central Sellers, Amazon B2B Sellers and Amazon Vendor Central Sellers.

 

 

 

What is Amazon Brand Registry?

 

What is Amazon Brand Registry?? Amazon Brand Registry is Amazons’ program for trademarked manufacturers & brands selling on Amazon through Amazon Seller Central allowing them to have greater control over and greater protection over their brands on Amazon.

How does Amazon Brand Registry work?? Brand registry on Amazon protects brands intellectual property.? Benefits of Amazon Brand Registry include greater protection & identification of counterfeit sellers, access to powerful selling competitive advantages such as Enhanced Brand Content, placing videos on product listings, the Amazon Early Reviewer Program & much more.

 

Brand registry on Amazon is an enormous thing if you have a brand and are selling on Amazon Seller Central and have ever had these concerns:

 

Amazon Brand Registry Is For You If You’ve Ever Said:

• “I wish I had greater control over other sellers selling my brand on Amazon.”
• “I wish I could Improve my brands’ visibility in Amazons product searches.”
• “I wish I could identify counterfeiters easier.”
• “I wish I could prevent others from changing content on my listings.”
• “I wish I could add additional imagery & video to my listings to help me sell more.”
• “I wish I could get my first batch of reviews quicker & easier.”

 

Does this sound like you?

If so, good news!? Amazon has a lot of powerful tools to help Amazon registered brands.

 

 

How Does Amazon Brand Registry Work?

 

How does Amazon Brand Registry Work?

1. You need a Trademark for your brand.? Logo Mark or Word Mark.
2. You also need to be a 1P or 3P Amazon Seller.
3. You then head over to the Amazon Brand Registry page to register your brand.
4. From there, you await approval.? Generally can be a few days up to a few weeks.
5. Once approved, you have access to all the benefits of Amazon Brand Registry that give you a significant competitive advantage over non-brand registered brands.

 

 

From what I see day to day, it’s becoming incredibly difficult to thrive on Amazon without being an Amazon Brand Registered Brand.

This is because the benefits of being Amazon Brand Registered are truly staggering.

 

 

What Are The Benefits of Amazon Brand Registry?

 

In my experience as both a seller myself and an Amazon Consultant, the main benefits of Amazon Brand Registry for Amazon Brand Registered Brands add significant value in 3 ways:

 

Amazon Brand Registry Benefits:

1. Amazon Brand Registry significantly increases your sales conversions
2. Amazon Brand Registry helps you get Amazon reviews.
3. Amazon Brand Registry helps your products show up on the first page of Amazon product searches? (Amazon SEO)
4. Amazon Brand Registry helps protect your brand from knock-offs

 

Breaking this down, the comprehensive list of Amazon Brand Registry benefits looks like this:

 

Sales & Support Benefits of Amazon Brand Registry:

• Amazon A+ Content
• Amazon Request a Review Button
• Video on Product Listings
• An Amazon Storefront
• Amazon Early Reviewer Program
• Prevent Others From Changing Content On Your Listings
• Reports To Easily Identify Unauthorized Sellers & Listing Hijackers
• A Dedicated Amazon Brand Registry Seller Support Team
  • Superior Customer Service & Technical Support Allowing You To Easily:
    • Submit intellectual property infringement claims
    • Report marketplace violations
    • Report review manipulations
    • Report “not as described” violations
    • Fix listing issues such as detail pages, content, titles & imagery
    • & more

 

Amazon Brand Registry Significantly Increases Sales Conversions:

 

Have you ever been looking at a product on Amazon and noticed really amazing content in the product description area where your listing just has text, like this?

 

 

That’s called Enhanced Brand Content and it’s for Amazon registered brands.

 

Amazon Enhanced Brand Content Best Practices:

• Template #2 tends to convert the best
• Highlight key benefits
• Answer FAQ
• Focus on how to use properly
• Objection handle

 

What about noticing some products have videos on their listings and some don’t, like this?

 

 

That’s called?Product Listing Videos?and they’re for Amazon registered brands.

 

Amazon Product Listing Video Best Practices:

• Explainer style videos work best
• 1 minute or under in length
• You cannot reference your website or anything off Amazon
• You cannot reference price

 

Do you see the power in that?

These 2 competitive advantages offered by Amazon Brand Registry are ENORMOUS competitive advantages in Amazon Listing Optimization and drive conversions through the roof.

But that’s only part of the story.

 

 

I’m sure you know how difficult it is to get Amazon reviews.

Well, you’re in luck because by using brand registry on Amazon, your Amazon registered brand gets to use the Amazon Early Reviewer Program.

This impactful program makes it easy for you to get your first 5 reviews on a new product that you list on Amazon.

Amazon FBA Sellers, Amazon Merchant Fulfiled Sellers and Seller Fulfilled Prime Sellers with Amazon Seller Central accounts, listen up because this one is for you:

 

How the Amazon Early Reviewer Program Works:

1. Be Amazon brand registered
2. You pay Amazon Seller Central $60.00 per ASIN.
3. Amazon will email your customers every time they place an order asking them for a review.
4. Amazon will incentivize them to leave a review by offering them a $3 Amazon gift card.
5. Amazon continues this process until you get 5 reviews.

 

The best part?? That gift card isn’t coming out of your pocket, it’s coming out of Amazons.

So, how do YOU get the most out of the Amazon Early Reviewer Program?

 

Amazon Early Reviewer Best Practices:

• Enroll in it, it’s a no brainer.

 

How does this help your conversions?

Whether you are a new Amazon Seller or a veteran, you likely know that by getting more Amazon reviews you increase sales on Amazon significantly.

A steady influx of Amazon reviews also increases your Amazon BSR

Even better, by being Amazon brand registered, you now have access to create an Amazon Storefront.

 

 

 

Amazon storefronts, are available through Amazon Brand Registry and they allow you to have mini-brand websites right on Amazon, enabling you to focus on driving targeted, no distraction sales for:

• Entire Catalogs
• Campaigns
• Collections
• & more

 

Not only do these help improve conversions for Amazon registered brands, but they boost brand credibility as well.? Very powerful stuff.

 

Amazon Storefront Best Practices:

• Focus on your Unique Value Proposition
• Structure for targeted campaigns
• Leverage your strengths & mitigate your weaknesses

 

That being said, you’ve earned a bonus!

 

BONUS BENEFIT:

If you’re looking for How To Reduce Your ACoS on Amazon, all of the above does just that for your Amazon advertising efforts.

 

Amazon Brand Registry Helps Amazon Registered Brands Show Up On The First Page of Amazon Product Searches:

 

I’m sure you’ve noticed that besides having more Amazon reviews, the product listings at the top of the first page of Amazon product listing searches have:

 

How Amazon Brand Registry Helps Amazon SEO:

• Enhanced Brand Content
• Amazon Product Listing Video
• An Amazon Storefront

 

Well, as an Amazon Consultant, intimately familiar with Amazons’ a9 algorithm (you can be too: Amazon SEO EVERYTHING You Need To Know); there is a direct correlation between a listing that sells effectively and showing up on the first page in Amazon product search results.

So, improved sales = improved Amazon SEO and more reviews = improved Amazon SEO.

But that’s only part of the story for Amazon brand registered sellers.

 

 

Using Enhanced Brand Content gives you the opportunity to include a ton more keywords than you normally would be able to.

Just like traditional eCommerce SEO, when you upload images to Amazon Enhanced Brand Content, you get to use Alt Text!

 

 

Think about it, each image you include in an Enhanced Brand Content template gives you more opportunity to show up in Amazon Product Searches for profitable searches.

 

Amazon Image Keywords Best Practices:

• Describe the image while also using keywords you are attempting to target
• NOTE:? Keywords only need to appear on the front end or back end of a listing ONCE
• There is no benefit to “keyword stuffing” on Amazon (or anywhere in my opinion), so use keywords you haven’t used elsewhere.

 

Now, as you know, the more popular you are, the more likely you are to get unauthorized sellers, listing hijackers and knock-offs.

So what can you do about them?

 

Amazon Brand Registry Helps You Get More Amazon Reviews Quickly & Easily:

 

One of the best benefits of Amazon Brand Registry is the Amazon Request A Review Button.

The Amazon Request a Review Button appears on the order page of Brand Registered accounts, allowing Amazon Sellers to request both seller feedback and a product review request in the same message through the Amazon Buyer-Seller Messaging system.? The customer receives the message in their email.? The message sent to the customer is not customizable and is an Amazon created template.

 

 

 

How To Use The Amazon Request a Review Button:

• From within Seller Central, simply head to Orders
• View the Shipped tab
• Click on the order number and
• You will see the Request A Review Button on the right-hand side.

 

Once you click Request Review, you will see this screen:

 

 

From here, simply click Yes and a request for a product review AND seller feedback will be sent in one email.

It’s that easy!

The Amazon Request A Review Button can be used between 4 – 30 days after the product has been received.

You cannot send any follow-ups after the initial message has been sent and you cannot customize the message.

But, you can use it for FBA Small and Light orders too.

Amazon Brand Registry gets even better though if you’re concerned with Knock-Offs / Counterfeit Products.

 

Amazon Brand Registry Helps Protect Your Amazon Registered Brand From Knock-Offs:

 

To help you fight the good fight against knock-offs, Amazon has launched the?Amazon Transparency Program.

This program is designed to help both the brand AND the customer to identify counterfeit goods.

 

 

Now, should you come across a violator, how do you report them?

 

How to Report Infringement Violators on Amazon:

1. From Brand Registry select: Report an Infringement
2. Choose:? Report a Violation Tool
3. Search for the infringing listing and Amazon seller- You are able to search by: keyword, image, or ASIN
4. Report them.- Patent & Copyright infringements are reported through the Report Infringement Form[/themify_box]

 

 

That sounds great, what does Amazon Brand Registry cost?

 

 

What Does Amazon Brand Registry Cost?

 

Amazon Brand Registry is free.

The only costs associated with Amazon Brand Registry come from owning your trademark for your brand.

This can be a logo mark or a wordmark.

You will also need a Professional Seller Central Account which is $39.99 / mo.

 

Fair enough, seems like an obvious choice.? So how do you sign up?

 

How To Register Your Brand on Amazon Brand Registry and What You’ll Need:

 

Getting started with Amazon Brand Registry is simple.

Here is what you will need:

 

What You Need to Register Your Brand on Amazon Brand Registry:

• An?active registered Trademark.
  • What kind of Trademark do I need to register my brand on Amazon?
    • Text-based Wordmark or Image-based Mark with words, letters, or numbers
• The ability to verify yourself as the rights owner or the authorized agent for the trademark.
  • What does the ability to verify myself as a rights owner or authorized agent for the trademark mean?:
    • Provide links to the Manufacturer or Brand website showing the information you are registering.
    • Provide images of the product in hand showing the information you are registering.
• An active Amazon Account.
  • Seller Central
  • Vendor Central

 

 

Great, so?How Do I Register My Brand on Amazon Brand Registry:

• Begin enrollment by going here, Amazon Brand Registry Enrollment

 

Do I Need To Enroll For Each Marketplace?? (US, MX, CN, UK, etc.)

• Yes

 

 

 

As it turns out, there are some odds and ends to iron out in the FAQ.

Amazon Brand Registry Frequently Asked Questions:

 

By now, I’m sure every decision-makers’ head is spinning with some questions.? Not to leave you hanging, let’s go through them:

 

What Does it Cost To Enroll My Brand in Amazon Brand Registry?

• It’s free

Can an Agent / Marketing Company / Consultant / etc. Enroll in Amazon Brand Registry For My Company?

• No, the brand owner will need to agree to and accept the terms.
• You can add an agent thereafter upon enrollment.

 

Can Private Label Sellers Enroll in Amazon Brand Registry?

• Yep

 

How Long Does It Take To Get Approved in Amazon Brand Registry?

• This is all over the map.? I’ve seen 24 hours to a few weeks.

Does Amazon Brand Registry Help Me Prevent Unauthorized Sellers?

• No, you still need to police this manually.
  • Transparency from Amazon Brand Registry was designed to help you fight knock-offs and can help you find those.
  • You will need to identify & enforce unauthorized sellers of?genuine products.

 

Does Amazon Brand Registry Help Me Enforce My MAP Policy?

• No, you still need to police this manually.

 

How Can I Tell if a Competitor is Enrolled in Amazon Brand Registry?

• Amazon does not have a customer facing (Amazon Seller facing) tool to identify Brand Registered products.
  • You can still identify these if they have Enhanced Branded Content or Amazon Product Listing Video or a Storefront
    • These are the benefits of Amazon Vendor Central as well.

Is it Worth Enrolling My Brand in Amazon Brand Registry?

• Yes, 100%

 

Having great products and not selling is agonizing, but dominating competitors and selling through inventory is intensely gratifying.

If you need help with anything you’ve read here, I’m a top-rated Amazon Consultant?&?eCommerce Consultant with 10+ years of experience.

I can make eCommerce your strength to get you where you want to go quicker & easier.

Click here for a free consultation.

 

AMAZON BRAND REGISTRY INFOGRAPHIC – Amazon Brand Registry: The Complete Guide

 

 

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